All the females who are conversant with the art of shopping will agree to the fact that shopping does give us all a high. Just what the alcohol does to our brain. Sale, no-sale, online, offline, exhibitions or fairs, all seem to call out our names the minute we try to curb our instinct to indulge ourselves. ZARA, Mango, Aldo, Nine West, Kimaya, Versace, DKNY, Charles & Keith, Lush, La Senza; the names sound like the most melodious song that one can ever listen to.
Apart from the shopping list mentioned above, a female also needs to take care of the products and brands that keep her going on a daily basis. Products like shampoos, conditioners, grocery items, fruits and vegetables. Though most of us like shopping from former list, one can't do without the items in the latter. What is it with shopping and women, men may ask. Why is it that the entire female fraternity never gets tired of shopping? Why is it that the world actually seem like a better place when we shop? Why do shoes make us happy? And why do men crib about women shopping?
Women across the globe want to lay their hands on the best of things. The best of cars, the best of clothes, the best of lingerie, the best of cuisines, the best of grocery items, the best of soaps, the best of shoes and the best of whatever I can't think of right now. Did I forget something? I guess yes. I will come back to that.
Two weeks back, while shopping at a sale at ZARA, one could find women snatching clothes from one another. The minute one kept the piece of clothing, the other one was ready to pounce on that in an attempt to make it hers. See how the ownership cycle works here. Now let's have a look at another scenario. While shopping for apples that very evening at a very fancy store full of fancy looking chicks, I replaced a rotten apple with a better one and the lady standing next to me, also shopping for apples didn't even look at that because I had already kept it back. And now if I tell you that it was the same lady who was moving around snatching clothes at ZARA, already tried by other females and who did not even bother looking at the already replaced apple, you would ask me what's my problem. And to that I would say, Hold On!!
Brands attract us. Bigger the better. Higher the price, higher is our desirability level. Higher the desirability quotient of the brand/product, higher is our desirability factor for that same brand/product. With limitless possibilities of brands/products, we always look for something that is appealing, attractive, glitzy or glam (whatever works for you), only in my possession and hard to be imitated. Brands like Lee, Spykar, Numero Uno, Levis', Tresmode, Paparika, Tata, Maruti help solve the purpose but all of us love investing in an LBD by Armani or a Louis Vuitton bag or a Tiffany ring or an S-class Mercedes Benz. All in an attempt to look good, feel good, and make others feel good about us (if it works that ways).
All of this was not an attempt to give tips on shopping nor am I an expert in the shopping lists of females. A lot of raised eyebrows and frowns are bound to come my way when I say what I am about to say.
Men like brands make us feel good about ourselves. A little complementing here and there, the small acts of chivalry, dinner dates and romantic Sunday lunches are bound to sweep most females off their feet. Just like shopping induces elation, men do the same. Some are always in stock and some choose to go off the shelf as soon as they are launched in the market. Some like a Louis Vuitton are high valued and priced high, whereas some like an Esbeda bag are not everyone's cuppa tea. We all at some point in time have invested in dresses and shoes thinking we would get to wear them some day. We invest our time and emotions in men thinking it might work some day. But just like the dress never fits and the shoes crack open, men too either crack you down or you find a brand that suits your needs better.
Some men are like the flesh and blood equivalent of a DKNY dress.You know it’s not your style, but it’s right there, so you try it on anyway. While a man well suited to your needs is like a Prada bag. He is an investment which you love to flaunt, love to carry around and love to love. It might not go well with all your dresses but who cares? It's after all a Prada which not everyone can boast of.
(P.S: Year after year all the women are only in search of the two L's - Labels and love !! .)
Apart from the shopping list mentioned above, a female also needs to take care of the products and brands that keep her going on a daily basis. Products like shampoos, conditioners, grocery items, fruits and vegetables. Though most of us like shopping from former list, one can't do without the items in the latter. What is it with shopping and women, men may ask. Why is it that the entire female fraternity never gets tired of shopping? Why is it that the world actually seem like a better place when we shop? Why do shoes make us happy? And why do men crib about women shopping?
Women across the globe want to lay their hands on the best of things. The best of cars, the best of clothes, the best of lingerie, the best of cuisines, the best of grocery items, the best of soaps, the best of shoes and the best of whatever I can't think of right now. Did I forget something? I guess yes. I will come back to that.
Two weeks back, while shopping at a sale at ZARA, one could find women snatching clothes from one another. The minute one kept the piece of clothing, the other one was ready to pounce on that in an attempt to make it hers. See how the ownership cycle works here. Now let's have a look at another scenario. While shopping for apples that very evening at a very fancy store full of fancy looking chicks, I replaced a rotten apple with a better one and the lady standing next to me, also shopping for apples didn't even look at that because I had already kept it back. And now if I tell you that it was the same lady who was moving around snatching clothes at ZARA, already tried by other females and who did not even bother looking at the already replaced apple, you would ask me what's my problem. And to that I would say, Hold On!!
Brands attract us. Bigger the better. Higher the price, higher is our desirability level. Higher the desirability quotient of the brand/product, higher is our desirability factor for that same brand/product. With limitless possibilities of brands/products, we always look for something that is appealing, attractive, glitzy or glam (whatever works for you), only in my possession and hard to be imitated. Brands like Lee, Spykar, Numero Uno, Levis', Tresmode, Paparika, Tata, Maruti help solve the purpose but all of us love investing in an LBD by Armani or a Louis Vuitton bag or a Tiffany ring or an S-class Mercedes Benz. All in an attempt to look good, feel good, and make others feel good about us (if it works that ways).
All of this was not an attempt to give tips on shopping nor am I an expert in the shopping lists of females. A lot of raised eyebrows and frowns are bound to come my way when I say what I am about to say.
Men like brands make us feel good about ourselves. A little complementing here and there, the small acts of chivalry, dinner dates and romantic Sunday lunches are bound to sweep most females off their feet. Just like shopping induces elation, men do the same. Some are always in stock and some choose to go off the shelf as soon as they are launched in the market. Some like a Louis Vuitton are high valued and priced high, whereas some like an Esbeda bag are not everyone's cuppa tea. We all at some point in time have invested in dresses and shoes thinking we would get to wear them some day. We invest our time and emotions in men thinking it might work some day. But just like the dress never fits and the shoes crack open, men too either crack you down or you find a brand that suits your needs better.
Some men are like the flesh and blood equivalent of a DKNY dress.You know it’s not your style, but it’s right there, so you try it on anyway. While a man well suited to your needs is like a Prada bag. He is an investment which you love to flaunt, love to carry around and love to love. It might not go well with all your dresses but who cares? It's after all a Prada which not everyone can boast of.
(P.S: Year after year all the women are only in search of the two L's - Labels and love !! .)
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